Real talk™ for non-technical founders.
“I just need engineers so I can build my product!”
This is (unsurprisingly) the most common problem I hear from non-technical teams at pre-product stages. They’ve got a vision and a dream, but it’s often outside their reach of execution.
One of the first things you need to think about is the exact value you’re providing to your customers. Do you absolutely need someone else to write technology to solve this problem? Can you do it manually and unscalably[1]?
If it’s the latter, get out of the building and sell your product. There’s nothing like paying customers to enhance your prospects. Come back later.
If it’s the former, read on.
If you’re looking to bring somebody on at a cofounder level, it’s dead crucial that you find (or create) someone as passionate about the space as the other founders. If the newbie’s not passionate, neither all the equity in the world nor the meager cash...
