Adrian Pike

Crafting handmade, fair-trade, artisan internets and internet accessories since 1993. Founded grew, and sold Stride.

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Real talk™ for non-technical founders.

“I just need engineers so I can build my product!”

This is (unsurprisingly) the most common problem I hear from non-technical teams at pre-product stages. They’ve got a vision and a dream, but it’s often outside their reach of execution.

One of the first things you need to think about is the exact value you’re providing to your customers. Do you absolutely need someone else to write technology to solve this problem? Can you do it manually and unscalably[1]?

If it’s the latter, get out of the building and sell your product. There’s nothing like paying customers to enhance your prospects. Come back later.

If it’s the former, read on.

If you’re looking to bring somebody on at a cofounder level, it’s dead crucial that you find (or create) someone as passionate about the space as the other founders. If the newbie’s not passionate, neither all the equity in the world nor the meager cash

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I’m going paperless.

For 2014, I’ve finally vowed to go paperless.

I have a filing cabinet, overflowing with the relics of bank years past.
I have a “to-file” box. Most of it will get recycled, but finding the time to sift through them is a task all its own.
I have yet another box filled with unopened envelopes as they roll in.

I hate all of them with a passion.

All the bills, all the notes, all the scraps of receipts? I want to move them all online to be scanned, OCR'ed, indexed, and safe.

I want to be able to target different levels of durability to files or tags. Important tax documents should wind up on both S3 and Dropbox. Less important things might only live on my hard drive. I don’t want or need it to be complicated. Just scan a document, and it shows up a few minutes later, searchable, with a raw PDF download.

Does such a tool exist? Can I buy it?

If not, I might have to just build it.

Do you

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An end, a beginning, and the future.

I’m proud to announce today that we’ve sold Stride to Neil Patel and Hiten Shah - the folks behind such great SaaS apps as KissMetrics and CrazyEgg.

It’s the end of an educational, stressful, fun-filled joyride, and I’m incredibly proud of what we’ve achieved. We’ve passed the torch on to a team that can take Stride above and beyond, and can make even more magic for our customers and partners. Andrew, Nathan, Amiel, Kevin, and I all learned more than we could have hoped for.

We’re all immensely grateful to all of you who’ve helped and guided us in this journey. There’s been ups and downs, but in the end, we’ve achieved more than we ever dreamed of.

Over the next few weeks, I’d love to grab coffee or drinks and catch up. I’ve been heads-down on Stride for so long, it’s high time to reconnect. There’s some interesting things in the works.

Here’s to 2014.

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